Blender Babes has driven over $4 million in sales for both Blendtec and Vitamix combined, driving transaction through brick and mortar and online. Secondary sales have been protein powders, supplements, active wear and eBook. Over 10,000 clicks per month to blender partner shop.
First to market
- Unique platform that also targets health conscious male as well as female demographic
- Multi media platform engages consumers with video & social media
Branding
- Alternative way of interacting with consumers through content
- Model types who are HEALTHY (not skinny) and all nationalities\
Website Platform
- Recipes using a high powered blender (Vitamix + Blendtec)
- Health and wellness articles, healthy living advice
- Promote organic, non-GMO health products
- Promote exercise products & programs
- Free and paid programs for weight loss/gain, diet specific
Website Traffic
- 150k + unique
- 660k page views
Email blasts
- 47k +
- 30% average open rate
Social Media Reach 300K +
- FB, Google+, IG, YouTube, Pinterest, Twitter
Video Views 2.5M (last 365 days)
- Roku, YouTube, Vimeo, iFood.TV, FB – More platforms coming soon
Demographic Data
- Male/Female Ratio 55/45
- Age range 25-44
- Affluent HHI 100K+
- College Degree or higher
- Health conscious lifestyle
- Seeking information on healthy living