Murad

“One of the foundational concepts of my approach to skincare is the simple truth that beautiful skin is healthy skin and healthy skin is beautiful. Early on in my career as a dermatologist, I realized that there were three key processes that rob skin of both health and beauty: free-radical oxidation, inflammation triggered by irritation and last but not least, dehydration. Armed with that insight, I began to experiment with different combinations of ingredients that addressed all three of these damaging processes. Eventually I perfected just the right “recipe” of antioxidants, anti-irritants and hydrators and blended it intoe very one of my formulas.”